MATTEL
Thanks to TikTok, UNO is seeing a resurgence like no other. A highly competitive game that makes the strongest of us fold, cry, and laugh until someone screams “UNO!”
UNO is constantly evolving with new editions, mechanics, and variety. Its gameplay legacy knowns know bounds. Here are a few of my favorite spots for the U.S and European markets.
Y’all ever take UNO for a spin? UNO SPIN adds a topsy turvy element to classic UNO.
MATTEL IN HOUSE
CD Lauren Colley
AD Carinne Urrutia
CW Sam Kellie
What happens when fantasy football meets UNO? You get UNO Elite. We wanted to reintroduce Elite not only for the new NFL season but to highlight the roster of NFL players face cards.
We wanted to capture the excitement and card functions using an instantly recognizable NFL format—a lovable sportscaster and his telestrations.
We introduced UNO Zero to the European market as rival to the ever popular GOLF card game.