Many U.S consumers don’t know that El JImador is a premium tequila crafted at a legendary Casa in Jalisco, Mexico.

To emphasize this quality, El Jimador introduced a whole new bottle. Because tequila this smooth and premium should swim in something little more lavish.

So for the refresh, we wanted the tequila to speak for itself. No celeb spokespeople (who don’t even drink), no gimmicks, and no lip service.

Try it and sip for yourself.