Vegas x F1:
Las Shoey
For the 2023 LVGP, we combined the bar culture of Vegas with F1’s celebratory toast to create the very first Las Shoey.
It sold out in literal minutes. We garnered a ton of UGC and it went for 5x its initial price on eBay. What a way to celebrate Vegas’ first Grand Prix.
ECD: Joe Mongognia
CD: Chams Abdelhafidh & Michael De Wit
AD: Aiden Abebe
CW: Sam Kellie & Fabrice Prepetit
Vegas x Super Bowl: Super Ball
To announce SB LVIII, we didn’t just do any handoff. The Super Bowl was finally going to be in Vegas. So naturally we created a 1,200 pound football and drove it from Arizona to Vegas.
We garnered 1 million organic views on socials within 24 hours and even won an Emmy for it.
ECD: Joe Mongognia
CD: Marcio Juniot & Michael de Wit
AD: Ivy Phan
CW: Julian Castillo & Sam Kellie
Heart of Vegas
The art, entertainment, and culinary experiences of Vegas are simply unmatched. Name another destination where you can stumble into a secret magic show before your 14 course tasting meal.
But what makes these diverse experiences tick are the people of Vegas. We celebrate them by amplifying their voices, their stories, and their backgrounds.
CD Michael de Wit & Chams Abdelhafidh
AD Aiden Abebe
CW Sam Kellie & Fabrice Prepetit
Vegas Social
Vegas is currently the number #1 destination on TikTok and Reels. Using a mix of education, humor, Vegas icons, and influencers—we make you want to visit Vegas.
Here are some of my favorite top performing organic posts.
